The organisers of the Cereals Event have confirmed this year’s event will go ahead – in the flesh – as lockdown restrictions in England continue to be relaxed. Charlotte Cunningham reports.

After more than a year of online events, Cereals 2021 will be ditching the webinars in place of a real-life, in-the-flesh event.

Contrary to the rumour mill, Cereals is happening in real life, and you can be there in person, says Alli McEntyre, event organiser. “No online webinars, just real people meeting in the fields of Boothby Graffoe, Lincs. Not a ‘virtual’ link in sight – you can walk across real grass, eye up actual machines, talk to people directly, attend seminars in person, examine the crop plots – and there’s even a soil pit you can get into.”

There will be 300 exhibitors to visit and the Syngenta Sprays & Sprayers Arena will showcase live demos that you can watch in person – from a safe distance, of course. The Isuzu Driving Course will let you drive real vehicles, and the full seminar programme will consist of 100% live speakers, travelling from all over the country to the actual Cereals site in Lincolnshire. It’s all in the flesh – and naturally COVID secure, she adds.

“So you may have forgotten what real events are like, but if you come to Cereals 2021, you will remember and have the best day off farm you’ve had in well over a year!”

  • The Cereals Event will be held in Lincs on 30 June – 1 July 2021 and will comply with all required biosecurity measures against COVID-19. For more information or to register for tickets visit