The Prince’s Countryside Fund and New Holland Agriculture have partnered up to launch a new ‘Up to Speed’ scheme, offering three lucky recipients in the UK the use of a New Holland machine free for a year. Charlotte Cunningham reports.

The Fund and New Holland are working together to help ensure that forward thinking farmers can get their business ‘Up to Speed’. The scheme is open to any British farmer who can justify how the loan of a machine will help their business develop and therefore become ‘up to speed’.  

This may be:

  • A new entrant who could use the machine to kickstart their business. 
  • An existing farmer who is looking to become more efficient on farm. 
  • A farmer who is looking to develop and/or diversify their current enterprise.

There are three different New Holland machines available for loan: a Boomer Compact tractor, a T6 or T7 tractor and a TH telehandler.

Applicants must be aged 18 and over, with a British driving or tractor licence, UK citizen with a UK passport and a resident in the UK. To apply, all you have to do to is fill in an application form and upload a short supporting video explaining why you deserve the machine.

Unique opportunity

JB Gill, JLS band member, and ambassador for The Prince’s Countryside Fund said: “Over the past ten years the Fund has been championing British farms and encouraging their sustainability. This partnership with New Holland is a fantastic opportunity for farmers to make a real difference to their business.”

Pat Smith, New Holland business director (UK) added: “We’re very excited to be teaming up with The Prince’s Countryside Fund on this fantastic venture by giving three farmers in the UK a unique opportunity. We at New Holland are very proud to be the major British tractor manufacturer, we value our heritage here in Basildon, Essex, and we’re dedicated to supporting British agriculture and British farmers.”

Applications open at 12pm on Monday 27th January 2020, and close at midnight on Sunday 1st March 2020. 

To find out more, and apply, please visit: