Growers across the country will be able to access their most relevant local trial findings, variety intelligence and cropping improvement advice without leaving their farms this summer, thanks to the virtual 2020 events programme developed by Agrii. Charlotte Cunningham reports.
Replacing the June and July open days and visits held at the company’s 21 iFarms and five Technology Centres while ‘lockdown’ continues, the virtual programme will mirror the actual events as closely as possible with talks from key specialists, video plot tours and all the information normally available to take away.
“Resetting soils and rotations after the wet winter, maximising margins through marketing, and raising resilience against resistance are among the topical subjects we’ll be covering,” explains digital communications manager, Gary Rush.
“Of course, the programme will include the latest findings from 20 years of grassweed management-based research at Stow Longa, We’ll also have detailed insights from our comprehensive national cereals and OSR variety trials at Throws Farm, AgriiFocus and Bishop Burton, together with the best local variety and agronomy intelligence from our wider iFarm work.
“In addition, visitors will be able to find out about the exciting new network of Digital Technology Farms we’ve established this season in partnership with Rhiza to test precision technologies in the most robust way possible and help growers make the most of the fast-developing world of digital farming,” he adds. “And they’ll get first access to the Agrii combine losses calculator tool our specialists have created to assess crop losses and identify their main causes for rapid combining adjustments to maximise harvesting efficiency.
“About the only thing we haven’t found a way of providing in this year’s programme are the barbecues and hog roasts over which we can all share current interests and concerns. Our virtual programme does allow visitors to put questions to the specialists involved both for direct response and discussion at the follow-up live sessions and webinars we plan later in the summer.”
National and regional trials
As well as virtual summer events, Agrii are making more general video updates and reports from national and regional trials and demonstrations available to everyone as the season progresses through the iFarm pages of the website, adds Gary. “These pages also provide details of the individual sites and trials underway on a handy interactive map.”
Open to growers registering at www.agrii.co.uk, the programme is being made available through a special on-line events hub allowing visitors to select their preferred site and the talks, tours and information that most interest them.
Access will be available for an extended period to give the greatest possible flexibility for visitors to dip in and out of the events they wish to attend as time allows.