Conservation, improving productivity and the latest cutting edge technology are some of the key themes in the spotlight at this year’s Cereals Event. CPM reports.
After a number of changes to both the management and the content of the show in recently, this year’s Cereals Event (12-13 June) is set to bring even more variety, with a number of key themes to reflect the current changing nature of farming.
“Cereals is dedicated to providing unique content that addresses the changing needs of the arable farming community,” says Alli McEntyre Gaharan, newly appointed portfolio director at Cereals & Fruit Focus. “The learning opportunities are not limited to the theatres but extend to every part of the event: From Cereals innovative exhibitors to the crop plots to the hands-on demonstration areas. We hope that our commitment to serving the industry shows in the expanded content available at Cereals 2019.”
A range of topics will be up for discussion in various theatres across the site including the Cereals AHDB theatre which will be specifically looking at how to prepare for change. It’ll aim to help farmers and growers build resiliency as well as benchmark progress during a time of market volatility. The sessions will address the short-term and potential long-term implications for UK farming and what the government and industry can do to safeguard the interests of UK agriculture. These will also include insights from a leading European grain analyst and from the International Grain Council in order to help attendees forecast for the coming five years.
Pioneers of the future
New for 2019, the International Farming Superstars presented by Farmers Weekly will bring together leading arable farmers from Australia, Netherlands, Germany, US & Canada. These farmers are pioneering new farming techniques and technologies, successfully tackling some of the most pressing problems facing the industry and delivering great results. Cereals attendees will hear what these farming superstars have been doing in a series of face-to-face sessions chaired by Farmers Weekly editor Karl Schneider, and other senior members of the Farmers Weekly editorial team.
Forming a key part of the Cereals visitor experience and presented by some of the most forward-thinking farmers, suppliers and universities, is the Innovation & Technology Theatre. Comprising of an interactive area open to all visitors, it will feature the latest innovations, most recent product launches and newest technologies.
The new Conservation Agriculture Theatre will look at conservation techniques and improving productivity and sustainability. Discussions will feature farming and soil management techniques that protect the land from erosion and degradation, improve its quality and biodiversity, and contribute to the preservation of the natural resources, water and air, while optimising yields and total farm output.
For more information, visit: www.cerealsevent.co.uk